Moreover, we believe in working closely with our clients to simplify the design approval process. And being the preeminent trade show booth rental company USA, we highly prioritize the utilization of exhibition booth rental space therefore, we ensure delivering the desired trade show booth designs to our esteemed clients where the number of visitors can be addressed at a time. See the graphics below to help you with the design layout from the front and top views.Most importantly we understand the hopes of clients attached to the trade show booth and in order to meet the respective business objectives of our clients, we put our best foot forward to convert their booth stand design ideas into a potential sales-driven stand. Consistent messaging is just as important in your trade show graphics and messaging as it is for your booth staff. Keep the same messaging throughout your entire design process. Since you already know what it says, it is easy for you to read it.īest Practices for Trade Show Booth Layout Remember to ask someone else to read it for you. The idea of trying something fancy often backfires because it is not easily seen from afar sometimes others can’t even see it up close. Whitespace helps define and make your wording more legible. Don’t fill all the space in just to make the font larger.Using these tips will help you learn the best practices for the typography and fonts for your design. This is where the tips come in to help you if you don’t have a graphic designer to do the signage or digital graphic designs for your trade show booth. Have you done colour psychology research? This should be done for your logo and design but also before picking a colour scheme for your trade show booth.īest Practices for Trade Show Booth Typography Do a check and make sure that others can read it, you already know what it says so it is easier for you to read than strangers.īest Practices for Trade Show Booth Colours The same goes for same or similar colour backgrounds. Busy patterns are a no-no because they make it hard for passersby to quickly and easily read your message.Use simple graphics and simple sentences that can be seen from far away. The people who pass by your booth should instantly know what your company is about. Stand by the good old rule of “keeping it simple”.Graphics and messaging should be clear as if it is a billboard.Do you know who your target audience is? Develop wording and jargon they will understand and that appeals to your specific audience. It is important that your booth design and messaging immediately lets potential customers know your industry and brand mission.īest Practices for Trade Show Booth Graphics Your display has to grab the attention of attendees before they pass you by. Follow these tips to get your booth design to boost attendance and engagement throughout your trade show.īest Practices and General Tips for Trade Show Booth Designĭid you know? There is a “3 Second Rule” in trade show attendance. The design and presentation of your booth makes a big impression on attendees, as it is the first thing they see. Ensuring the highest level of readability and legibility are two steps in the right direction and vital best practices when it comes to trade show booth design. Even though you might not have a graphic designer to design the elements of your booth, you can still follow some of these simple guidelines to ensure that your both design is doing its job and getting you leads. Making sure that your trade show booth design does its job and attracts the attention of attendees is one of the most important things you can do as an exhibitor. Best Practices for Trade Show Booth Design